In business books, the main thing is to convey to the reader really useful information. Tips and advice should be of practical value. Only in this case, the publication will be useful not only for startups, but also for experienced managers of large companies.
In addition to useful information in terms of the use of information, the success stories of well-known entrepreneurs are offered in good business books. Their task is to inspire and stimulate the reader to action.
Richard Branson "To hell with it, grab it and do it!"
The author of the book offers the reader to take everything from life, not to be afraid of risk and act. He insists that the level of education, experience and amount of accumulated knowledge are completely unimportant. It is important to enjoy what you do, because life is short. According to Branson, it is enough to use the head and the energy fuse in the heart in order to get what you want. The book gives the reader a charge of optimism and faith in success.
Guy Kawasaki "Startup"
Guy Kawasaki is a legendary man. His view on business is very valuable for business beginners.In the book “Startup,” the author offers 11 master classes that are recommended to be studied with special attention. Thanks to Guy's outstanding qualities, Apple's famous Macintosh has taken its place in the top of similar products on the market. The “apple” brand is also in many respects indebted to Kawasaki.
Henry Ford "My life, my achievements"
This book was translated into many languages of the world, and in each country the publications went in great demand. The secret ingredient to the success of a book is the real experience of its author. Henry Ford is a legendary person who knows everything about the creation of production and large-scale organizations. All this causes a burning interest in his followers who dream of repeating at least a tenth of his idol’s success.
The title speaks about the plot better than the annotations to the book. Henry Ford wanted to share his knowledge with readers to help everyone who wants to develop in the right way. From here you can learn ideas and theories of management, ways of managing your business and much more. After many decades, modern companies are working on the schemes introduced by Ford.
Ayn Rand "Atlas Shrugged"
This is another book from the list of required readings. For beginners and experienced businessmen in it there is a lot of useful. Some entrepreneurs have chosen this particular desktop book. It is believed that it can change the worldview of the average person in the business world. After reading, the existing gaps in the overall picture are filled in and a clear picture of the social significance of entrepreneurship appears.
Richard Branson "Nude Business"
This book refers the reader to the basics of doing business. Naked Business was the first edition written by Sir Richard. The author stated that he does not want to conduct empty discussions on the topic of business in the pages of his book, but simply tells the truth about his companies. He describes in detail the birth and failures of the Virgin group of companies. Especially interesting will be quotes from real notebooks of the author.
Golini Vasily, Logaster “How to create a corporate identity and not go broke”
This is the most accessible guide on how to create a corporate identity for a small business. Here are collected the most effective tips, diluted with practical examples. You can also find a list of useful services. The manual is written in understandable language with accessible language.
Robert Kiyosaki "Rich Dad, Poor Dad"
The book is designed to refute the hypothesis that without special education in business it is impossible to achieve good results. The author tries to convince the reader that such times are far behind and quite realistic to become rich and prosperous, relying only on ingenuity and energy. Robert Kiyosaki says that, unfortunately, in modern educational institutions do not provide truly applied knowledge, only exploit theory and scientific assumptions. Nobody will tell about real life there. “Rich Dad, Poor Dad” in simple terms communicates to the reader the secrets of enrichment, basing them on financial literacy, in simple language.
Tony Shay "Delivering happiness. From Zero to Billion
The book presents several interesting stories. One of them tells of one of the youngest entrepreneurs who started their business at the age of 9. Subsequently, his company Zappos for 9 years came to billions of dollars in turnover. This boy, Tony Shea, started his business from scratch, which deserves a detailed description in this book. Today, the company has a huge staff, countless partners and suppliers. This and other stories will bring undoubted pleasure to those for whom the success of others is a stimulant for their own activities.
Maxim Kotov, "And the botanists do business"
The book was able to discover new facets of business, as well as to show its basic tenets in a new way. There is information that the reading of this particular publication prompted a lot of people to open their business. It can be concluded that the book does not just instruct regarding the conduct of affairs, it turns the world perception.
Igor Mann “Marketing without a budget.50 working tools
This book is unique in its own way. She talks about building a business in the absence of funds. Therefore, “Marketing without a budget. 50 working tools ”is of particular interest to the audience. Most often, readers are precisely in a situation of insufficient funding for projects. It is safe to say that the author knows what he is talking about: during his career, he started a business 5 times without adequate funding. He says that out of several thousand marketing tools, only about 50 can be considered completely free. However, they are not inferior in efficiency to others. The book tells about the intricacies of using these little-known tools, preparing for difficult moments and talks about the experience of predecessors.
Each of these books can be an inspiration for future entrepreneurs. No less useful will they be for established businessmen. Many of the books can become desktop for those who want development and strive for success.
